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Analytics Fundamentals

Plain-language explainers on how data analysis actually works.

Why Data Cleaning Eats 80% of Every Analytics Project

Dense, tangled lines of source code filling a monitor at a sharp angle

The 80 percent statistic is real, and it is not padding. A breakdown of where the time actually goes in data preparation, and five practical ways to reduce it.

The Four Types of Data Analytics, Explained Without the Jargon

Financial trend chart climbing across a laptop screen in black and white

Descriptive, diagnostic, predictive and prescriptive analytics answer four different questions and cost very different amounts. Here is how to tell which one your business actually needs.

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